Hermano Lázaro Oliveira grew up in a family of small coffee producers and now does coffee sourcing at Sancoffee. In his role, he works closely with coop members and Beyond Borders producers, helping connect their coffees to the world.
What drives you as a person?
What motivates me is doing things with joy - because that changes your day and the day of everyone around you. A positive attitude makes all the difference.
What's your background?
I come from a small coffee-producing family. When I turned 18, I moved to another city to work and study. After four years away, I returned home, and that’s when I got to know Sancoffee. That return was a turning point for me.
What do you do at Sancoffee?
I’m the person responsible for sourcing coffees from our coop members and Beyond Borders producers for Sancoffee’s exports. I work closely with growers to ensure that the coffees we export meet our standards and reflect the hard work behind each lot.
What does impact mean to you?
Impact, to me, is anything good you do for others and for society. When people come together to act for the common good, that’s where real impact happens.
Image: Hermano being celebrated for 10 years at Sancoffee at a special company's 25th anniversary event
How do you like your coffee?
I like my coffee with sugar! ☺️
What do you love most about your job?
One of the things I enjoy most is staying connected with the producers. It’s amazing to see how much they grow through their relationship with Sancoffee, it’s really fulfilling to be part of that journey.
What’s your passion or hobby outside of work?
One of my hobbies is playing football, something I’ve loved since I was a kid. I treat it like a kind of therapy - it helps me relax and reset.
Image: Hermano playing football in the local league
What do you feel most excited about 2025?
This year, what excites me the most is the new challenges of the harvest. Every crop is a new story, and I love the energy that comes with each new season.
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