Curious about the future of sustainable coffee? This webinar brings together SCA Sustainability Award winners Sancoffee and Root Capital to discuss real challenges and solutions shaping the industry. From climate change and market volatility to financial tools and fair value distribution, the conversation highlights how businesses can build a thriving, resilient coffee sector. Watch the recording to learn how sustainability isn’t just a goal - it’s the key to coffee’s future.
Sustainability in specialty coffee is more than just a trend - it’s a pressing challenge that businesses must navigate daily. In this insightful webinar hosted by SCA, leaders from Sancoffee and Root Capital, both 2024 Sustainability Award winners, share how they are making sustainability a core part of their business models. They discuss the delicate balance between long-term impact and short-term business incentives, how market volatility and climate change are reshaping the industry, and why strong, direct relationships between producers and buyers are critical for success.
From Sancoffee’s B Corp-certified approach and carbon-neutral farming initiatives to Root Capital’s innovative financial tools that help smallholder farmers thrive, the conversation highlights real-world solutions that are already making a difference.
Beyond discussing challenges, the webinar also offers a vision for the future of sustainable coffee. The panelists explore how businesses can adapt to climate change, attract younger generations to coffee farming, and create more equitable value distribution across the supply chain. They share insights into financial strategies, governance models, and impact-driven innovations that are shaping the industry.
Whether you’re a coffee professional, a sustainability advocate, or just someone who cares about ethical sourcing, this discussion will give you practical takeaways and inspiration.
Climate change, price volatility, and labor shortages are real threats, and without action, coffee farming could become unsustainable. But there’s hope - by investing in better farming practices, fair relationships, and financial support for producers, the industry can stay resilient and continue to grow. The key is collaboration: farmers, buyers, and roasters must work together to make coffee production profitable, sustainable, and attractive for future generations.
Do you have questions? Send an email to marketing@sancoffee.com and we will be happy to provide you with the latest information.