Best SanCup 2025
Explore the best lots of the harvest from the Sancoffee community. 25th Anniversary Edition.

What does 25 years of connection, care, and quality taste like?
25 years ago, a group of coffee producers in Minas Gerais came together with a shared vision: to export specialty coffee directly, build stronger relationships with buyers, and grow through collaboration.
That’s how Sancoffee was born.
Since then, we’ve become a bridge between producers and the world — built on trust, quality, and impact. And this year, we’re celebrating that journey with something special.
To mark our 25th anniversary, we’re bringing together the very best coffees from our region and the people who made this journey possible. Best SanCup 2025 is more than an auction. It’s a tribute to the land, the community, and the shared effort behind every cup.

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Why it matters
Best SanCup supports traceability, equity, and recognition.
When you participate, you’re not just buying coffee — you're investing in people, in a region, and in a better supply chain.
You’re also helping amplify voices from small producers and celebrating regenerative practices, women's leadership, and youth engagement across the cooperative.
About the auction
Behind every lot is a long journey — not just from farm to cup, but from one round of cupping to the next.
Here’s what’s coming up:
- October 4 – Qualifying Round
We’ll announce the coffees selected by the national jury to move forward to the auction. - November 14 – Awards Ceremony
The international jury results will be shared with producers in a special celebration at Sancoffee. - November 24 - Pre-bidding opens
- November 26 – Online Auction Opens
That’s when bidding begins on the finalist lots.


V Auction - The auction platform
Registration for participation in the auction opening soon. Stay tuned!
Our dedicated auction platform is where you’ll find the final lineup, cupping notes, producer profiles, and of course — the bidding interface. It’s easy to use, transparent, and designed to connect buyers directly with producers.
About Sancoffee
Sancoffee was born in 2000 as a specialty coffee coop. Deeply inserted in the local community, Sancoffee is a proud supporter of initiatives to generate progress and prosperity through the coffee business. Along with the member farms, the coop is engaged in several projects aiming social and environmental responsibility to ensure the sustainability of the coffee activity in the long term.

